AUDI

Audi
gets reAL

With “#untaggable” as a central campaign theme, Audi introduces the new Q2 model to the general public in a popup store in the city center. To complete the instore experience, it’s vital that the possibilities of the car are explained in an (at least!) equally innovative way, highlighting the Quattro system with a typical Force Field twist in it…

By using Virtual Reality, the audience can experience the Audi Q2 with the HTC Vive. With the controllers, the user can interact in the virtual world and interact with the car itself. The Q2 experience takes place in 2 worlds: a warehouse, similar to the internal marketing campaign of Audi, and a snow mountain landscape. In the first world, the warehouse, the user can interact and configure the car by making a choice with the different hashtags.  When the configuration / interaction is completed, the user will see his own custom Q2 driving by and even gets the opportunity to take his own photo of the car in the virtual world…